Fumpin' & Bumpin'

So there’s that…

Abercrombie & Fitch Co : ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION
2011-08-16 22:13:45.464 GMT

New Albany, Ohio, August 12, 2011:   Abercrombie & Fitch Co. (NYSE: ANF) today
reported that it has offered compensation to Michael ‘The Situation’
Sorrentino, a character in MTV’s TV show The Jersey Shore to cease wearing A&F
products.

A spokesperson for Abercrombie & Fitch commented:

“We are deeply concerned that Mr. Sorrentino’s association with our brand
could cause significant damage to our image.  We understand that the show is
for entertainment purposes, but believe this association is contrary to the
aspirational nature of our brand, and may be distressing to many of our fans.
We have therefore offered a substantial payment to Michael ‘The Situation’
Sorrentino and the producers of MTV’s The Jersey Shore to have the character
wear an alternate brand.  We have also extended this offer to other members of
the cast, and are urgently waiting a response.”

 

Abercrombie & Fitch
Brand Senses Department
(614) 283-6500

 

 

At the end of the second quarter, the Company operated a total of 1,073
stores.  The Company operated 316 Abercrombie & Fitch stores, 179 abercrombie
kids stores, 501 Hollister Co. stores and 18 Gilly Hicks stores in the United
States.  The Company operated 10 Abercrombie & Fitch stores, four abercrombie
kids stores, 44 Hollister Co. stores and one Gilly Hicks store
internationally. The Company operates e-commerce websites at
www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com and
www.gillyhicks.com.

 

This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
the
information contained therein.

Source: Abercrombie & Fitch Co via Thomson Reuters ONE

Totally awesome.